Which works better to have a successful business, do more and charge higher prices or, give more value than your competitor? Why? In Thailand there is a different mentality when it comes to marketing. In Pattaya for example, when low season comes the prices go up. Sometimes even bar fines (cost of taking a girl home with you) and beer prices rise. Seth Godin has a formula for success that Thailand could really use. What is it? Watch and see.
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